Striving for better is in our nature
OUR STORY
Better Things
We work with—not against—Mother Nature, favoring both recycled and natural materials like responsibly-sourced Merino wool, tree fiber, and sugarcane. Every choice we make is a step toward a world we could all feel better about living in.
Move Naturally, Live Comfortably.
Better Ways
We innovate with a greater goal in mind: preserving our planet for future generations. As a certified B Corp, we use a data-driven approach to invest in projects, systems, and tools that maximize our opportunity for positive impact, prioritizing progress over perfection.
From Head to Toe, Naturally Better.
We set out to create an entirely new category of apparel and footwear inspired by natural materials, guided by an ethos to make better things in a better way. From effortlessly comfortable clothing to thoughtfully crafted shoes, every piece is designed to move with you — naturally, sustainably, and stylishly.

